Consumers' categorization of eco-friendly consumer goods: an integrative review and research agenda

A. Larrañaga, C. Valor

Sustainable Production and Consumption Vol. 34, pp. 518 - 527

Resumen:

Understanding how consumers categorize a consumer good as eco-friendly is key to facilitating consumers' purchasing of products with lower environmental footprints. Scholarship has increasingly addressed this question. However, most research has examined a single cue that prevents the building of a holistic explanation. An integrative review of studies may provide not only a synthesis of the state of the art but also an overarching integrative theoretical framework that explains what cues consumers use to categorize products as green and the mechanisms guiding the interpretation of these cues. This review of 29 studies examining consumers' assessment of eco-friendliness in consumer goods unearths five cues used as surrogate indicators of eco-friendliness. Nevertheless, these cues are not entirely related to the actual environmental footprint of a product based on the life cycle assessment. Drawing from schema categorization theory, an integrative theoretical framework is presented whereby categorization processes are said to be guided by consumers' lay theories. A research agenda is outlined to stimulate new lines of inquiry around lay theories and product attributes.

Resumen divulgativo:

Cuando los productos no tienen un sello o etiqueta, ¿cómo categorizan los consumidores si es o no “verde”? Esta revisión de la literatura identifica los atributos en los que se fijan los consumidores para decidir. Estos atributos no tienen apenas nada que ver con el impacto ambiental de un producto.

 

 

Palabras Clave: Literature review; Environmentally friendly products; Packaging attributes; schema categorization; Lay theories; Life cycle assessment

Índice de impacto JCR y cuartil WoS: 12,100 - Q1 (2022); 10,900 - Q1 (2023)

Referencia DOI: https://doi.org/10.1016/j.spc.2022.10.005

Publicado en papel: Noviembre 2022.

Publicado on-line: Octubre 2022.

Cita:
A. Larrañaga, C. Valor, Consumers' categorization of eco-friendly consumer goods: an integrative review and research agenda. Sustainable Production and Consumption. Vol. 34, pp. 518 - 527, Noviembre 2022. [Online: Octubre 2022]